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Law Firm Marketing:
Law Marketing Association
and Injury Law Association
The Law Marketing Association (www.LawMarketingAssociation.com)
and the affiliated Injury Law Association (www.InjuryLawAssociation.com)
sponsor content used throughout this site. They are members of our
network affiliates and managed by Professional Associations USA LLC.
These associations are particularly well suited for the needs of smaller
law firms. You'll find they are more an informal community that formal
association. Their offices are virtual. No annual meeting. No officers.
No politics.
On the other hand, larger law firms will find the Legal Marketing
Association (www.LegalMarketing.org)
a very diversified resource. Many of the country's legal marketing
professionals are members. Their annual meeting is well attended
and local chapters are spread throughout the country. Their some 3000
members represent just about every aspect of legal marketing in today's
law firms. Mega law firms are well represented in the membership ranks.
The Legal Marketing Association is not affiliated with the Law
Marketing Association or the Injury Law Association.
Blogs: Watch the best of the hundreds of legal marketing blogs for
timely and provocative legal marketing ideas. One of our favorites is
Tom Kane's Legal Marketing Blog (www.LegalMarketingBlog.com).
Here's a sample from a recent posting:
1. “What concrete suggestions do you have for law
firms concerning their marketing?”
- Plan (set goals and measurable objectives for
firm/practice, identify targets, and specify action
items to reach those targets);
- Budget;
- Implement the plan, by:
- Visiting key clients (firms will find that
it is the most effectively concrete thing they
can do to obtain more work),
- Getting to know the client’s business,
- Writing (articles, book, blog, column) and
speaking to target audiences,
- Making friends in the media,
- Getting involved in organizations relating
to target audiences, and network,
- Seeking feedback on the firm,
- Treating the client like a human being and
partner,
- Don’t surprise the client – about anything,
- Returning clients calls ASAP, if not sooner,
- Developing a personal relationship (not just
a business one) with clients – or finding
clients that the firm wants to develop personal
relationships with,
- Entertaining clients and referral sources,
- Referring potential customers/clients to
others,
- Offering advice at no charge, and
- Suggesting fixed fees, whenever possible.
2. “What are some of the common mistakes to
avoid in legal marketing?”
- Failure to plan,
- Failure to implement plan, and
- Failure to get a professional to help the firm
do both (since lawyers are not trained in the areas
of marketing and business development – certainly
not in law school).
Also check out the Law Marketing Portal
www.lawmarketing.com and its affiliate Larry
Bodine's Law Marketing Blog
www.blog.LarryBodine.com . Larry is a well regarded
entrepreneur and coach to lawyers and owners of
professional services firms.
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